PROJECT SHOWCASE :-
SkinPharmacy – Skincare & Wellness Essentials
THE CHALLENGE:-
SkinPharmacy had premium, science-backed wellness products — but
their brand message lacked clarity. They struggled to communicate their
value proposition in a saturated skincare space, where customers were
overwhelmed with mixed claims.
They faced key hurdles:
- A clinical look, but no emotional brand appeal
- Inconsistent sales despite a high-performing product range
- No structured funnel to differentiate B2C (retail) vs B2B (clinics &
resellers) - Weak educational content around high-ticket items (e.g., injectable kits,
IV drips) - Zero influencer or UGC traction, resulting in trust gaps for first-time
buyers
STRATEGY: “WEARABLE STYLE. SCROLL-STOPPING PRESENCE.” :-
We rebuilt the brand’s digital presence around one central idea: confidence through clarity. By blending clean medical aesthetics with warm, trust-building storytelling, we helped SkinPharmacy go from
“technical supplier” to a recognizable skincare powerhouse.
CLIENT FEEDBACK :-
“Our products have always delivered — now, so does our marketing.
DSCreatives helped us create a clean, professional look with a conversion system that just works. Our clients trust us more than ever.”
– Emily O’Riordan, Co-Founder, Skin Pharmacy Ireland
+528%
Retail Orders
+165%
Retail ROAS
+700%
Clinic Leads
+162%
Website Conversion
Comparison revealed exceptional progress, including a 528% surge in retail orders (from 70 to 440+) and a 700% explosion in clinic leads (from 12 to 96). Advertising efficiency improved dramatically, with ROAS increasing 165% (2.3x to 6.1x) while achieving an industry-leading €7.40 cost per clinic lead.
By leveraging data-driven testing and content strategies, the team not only scaled conversions efficiently but also built powerful marketing assets, creating 40+ UGC content pieces from scratch. The campaign’s precision delivered 162% higher website conversion rates (1.6% to 4.2%) and 700% more email revenue (€1.2K to €9.6K monthly).
Through strategic optimizations, the campaign achieved outstanding results:
- 528% more retail orders (70 → 440+/mo)
- 165% higher retail ROAS (2.3x → 6.1x)
- 700% surge in clinic leads (12 → 96/mo)
- 162% improved website conversions (1.6% → 4.2%)
Additional improvements included:
- Built 40+UGC content pieces from scratch
- Achieved €7.40 cost per clinic lead
- Generated 700% more email revenue (€1.2K → €9.6K/mo)
1. Visual Brand Upgrade & Ingredient-First Content
We created a minimalist yet premium look using clean whites, medical
blue, and soft gold tones.
Our shoots focused on:
- Macro shots of textures (capsules, serums, IV drips)
- Lifestyle product placement with women in glowing, natural light
Reels like:
- “How Collagen Capsules Improve Skin Elasticity”
- “Glow Boosters: What’s Inside and Why It Works”
2. Ad Funnels for Retail Buyers & Clinic Leads (Meta + Google)
We created two segmented funnels:
A. Retail B2C Funnel:
- Skincare Reels like “The Glow Starts Within”
- Bundle ads (e.g., “Whitening + Glutathione – Limited Combo Offer”)
- Retargeting ads with urgency messaging (“Only 14 kits left – Ships Ireland-wide”)
B. B2B Funnel for Clinics:
- Lead ads for “Request Wholesale Price Sheet”
- Landing pages with product licensing info, storage details, and clinic-ready stock
bundles - Direct WhatsApp + email follow-up automation
3. WhatsApp + Email Nurturing Automation
We implemented flows that:
Collected leads via ads → Triggered WhatsApp “Instant Info” reply
Used follow-up sequences for bundle discounts, education-based
retargeting, and restock nudges
Created Klaviyo email campaigns with:
- “Why Glutathione?”
- “What Makes Our Glow Capsules Different?”
- Monthly offers + repeat buyer loyalty program
4. Micro-Influencer Outreach & UGC Bank
We onboarded skincare content creators across Ireland and Northern EU:
- Sent curated PR packages (Skin Glow Kit + Whitening Drip Kits)
- Collaborated on “14-day glow challenge”
- Generated 40+ Reels & skincare review stories
- Recycled best UGC in Meta retargeting campaigns
Takeaway:-
For health and beauty brands in regulated markets, clarity builds trust, and trust drives sales. DSCreatives built a fully functioning sales system for Skin Pharmacy, combining UGC, clinical visuals, and personalized funnels — turning niche skincare into a repeatable revenue machine.