PROJECT SHOWCASE :-
Nutrifit – Aesthetic & Wellness Clinic
THE CHALLENGE:-
Despite offering cutting-edge treatments, Nutrifit was lost in a sea of Dublin-based clinics. Their online presence lacked personality, Google rankings were low, and their content wasn’t converting into real client
bookings. The biggest issue? Low trust perception online and zero lead tracking.
STRATEGY: BUILDING AN IRISH AESTHETIC BRAND THAT SELLS :-
We positioned Nutrifit as a modern, science-backed, luxury aesthetic clinic. The goal: attract high-intent female clients aged 25–45 and turn social followers into long-term treatment clients.
CLIENT FEEDBACK :-
“I’ve worked with other marketers before, but no one delivered like
DSCreatives. They understand how aesthetics work online. My clinic is
finally getting bookings while I sleep.”
– Sarah O’Connell, Director, Nutrifit Aesthetics
+500%
Monthly Leads
+375%
Instagram Reach
+223%
Google ROAS
-64%
Cost Per Booking
The business achieved transformative growth across key performance metrics through strategic campaign optimization.
A year-over-year comparison revealed exceptional progress, including a 500% surge in monthly leads (from 45 to 270+) and a 375% expansion in Instagram reach (8K/mo to 38K/mo). Google advertising efficiency improved dramatically, with ROAS increasing 223% (2.1x to 6.8x), while cost per booking dropped 64% (€32.50 to €11.60).
By leveraging data-driven testing and refinements, the team not only scaled lead generation efficiently but also amplified digital presence, with 252% more website visitors (1.9K/mo to 6.7K/mo) and 348% higher local search visibility (GMB views). The campaign’s precision also boosted email engagement by 259% (CTR from 3.4% to 12.2%).
Through strategic optimizations, the campaign achieved outstanding results:
- 500% surge in monthly leads (from 45 to 270+)
- 375% increase in Instagram reach (8K/mo to 38K/mo)
- 223% higher Google ROAS (2.1x to 6.8x)
- 64% reduction in cost per booking (€32.50 to €11.60)
Additional improvements included:
- 252% more website traffic (1.9K/mo to 6.7K/mo)
- 348% increase in GMB views (2.1K/mo to 9.4K/mo)
- 259% higher email CTR (3.4% to 12.2%)
1. Luxury Branding + Visual Content Strategy
- Revamped the brand’s online identity: elegant black-white-gold color
palette, luxury fonts, and minimal design. - Developed before/after visuals for lip fillers, body sculpting, and IV drips — tailored to Irish female audiences.
- Shot aesthetic, TikTok-style treatment Reels featuring real client glowups.
2. Meta Ads + Google Campaigns
- Lead Generation Campaigns:
- “Freeze Fat, Not Confidence – Cryolipolysis at €149!”
- “Glow Up with Our Lip Fillers – Book a Free Consultation!”
- Google Ads targeting “aesthetic clinic Dublin”, “lip fillers near me”, “IV
drips for energy”
3.Local SEO & Google Domination
- Created a localized SEO structure for “Non-surgical treatments in
Dublin” - Published 18 blog posts:
- “How Cryolipolysis Works”
- “Lip Fillers: Myths vs Reality”
- Optimized Google Business Profile with geotagged reviews and
treatment galleries
4. WhatsApp CRM & Email Automation
- Setup WhatsApp for:
- Consultation reminders
- Upsells like bundle packages
- Review requests + loyalty deals
- Monthly email offers with embedded booking buttons (e.g.,
- “Your 10% IV Drip Discount Ends Tonight!”)
Takeaway:-
Even in a competitive, premium European market, it’s possible to dominate — if your digital marketing matches your treatment quality. With content designed for Irish audiences, tight lead funnels, and SEO that hits,
Nutrifit now ranks, converts, and grows on autopilot.