DS Creatives

PROJECT SHOWCASE :-

Travelynx – Premium Travel Agency

THE CHALLENGE:-

Travelynx had strong connections with airlines and tour operators, but struggled with consistent online sales. They relied heavily on WhatsApp forwards, basic Instagram posts, and third-party agents. There was no funnel, no retargeting, and no data-driven tracking of ROI.

STRATEGY: "FROM VIEWS TO VISAS" :-

We positioned Travelynx as a premium, trustworthy, and efficient travel brand across two regional markets with targeted campaigns, localized content, and conversion-focused funnels.

CLIENT FEEDBACK :-

“We were too dependent on agents before. DSCreatives built us a real online system that brings in daily bookings. We now get clients from places we didn’t even market to before!”
– Faisal Sheikh, Director, Travelynx

+514%

Monthly Leads

+223%

ROAS (Meta + Google)

-69%

Cost Per Qualified Lead

+390%

Instagram Engagement Rate

A year-over-year comparison revealed exceptional progress, including a 514% surge in monthly leads (from 70 to 430+) and a 223% increase in return on ad spend (from 2.2x to 7.1x). Instagram engagement rate improved by 390% (from 1.1% to 5.4%), while organic traffic grew by 310% (from 1.2K/mo to 4.9K/mo).

By leveraging data-driven testing and refinements, the team not only scaled lead generation efficiently but also amplified local visibility, with 204% more GMB views (from 4.8K/mo to 14.6K/mo). The campaign’s precision also established a complete landing page system with 7 high-converting pages.

Through strategic optimizations, the campaign achieved outstanding results:

Additional improvements included:

1. Brand Identity Refresh & Social Presence

  • Redesigned their social profiles with a bold, trust-building brand color
    palette (royal blue + gold)
  • Created engaging, swipeable Instagram carousels for:
  • “5-Star Umrah Packages”
  • “Visa-Free Countries for Pakistanis”
  • “Best Honeymoon Destinations”
  • Used emotional copy + urgency headlines like:
  • “Seats are limited. This Eid, fly premium without the premium price.”

2. High-Converting Ad Funnel (Meta & Google)

  • Ran country-specific ad sets targeting Pakistani & Arab expats in the
    UAE, Qatar, and Saudi Arabia.
  • Lead Ads + Click-to-WhatsApp campaigns:
  • “Family Umrah in Rs. 165,000 – All Inclusive!”
  • “3 Nights in Baku – Visa + Flight + Hotel”
  • Used location + language segmentation (English, Urdu, Arabic)

3. Landing Pages + Retargeting Engine

  • Designed multiple destination-based landing pages:
    Baku, Istanbul, Makkah, Dubai.
  • Used pixel tracking to retarget visitors who didn’t book.
  • Followed up with custom WhatsApp flows like:
  • “Still planning your Umrah? Here’s our updated offer…”

4. SEO & Regional Visibility:-

  • Built a localized SEO presence with subdirectories for UAE, Pakistan,
    KSA
  • Wrote ranking blog content like:
  • “Visa-Free Countries for UAE Residents”
  • “How to Plan Your First Umrah”
  • Optimized Google Business profiles for all key cities

Takeaway:-

When you’re marketing travel, it’s not just about showing beaches or flights — it’s about trust, urgency, and smooth booking funnels. Travelynx’s success proves that smart targeting, regional content, and automation can unlock non-stop lead generation — even in competitive travel sectors.