PROJECT SHOWCASE :-
Travelynx – Premium Travel Agency
THE CHALLENGE:-
Travelynx had strong connections with airlines and tour operators, but struggled with consistent online sales. They relied heavily on WhatsApp forwards, basic Instagram posts, and third-party agents. There was no funnel, no retargeting, and no data-driven tracking of ROI.
STRATEGY: "FROM VIEWS TO VISAS" :-
We positioned Travelynx as a premium, trustworthy, and efficient travel brand across two regional markets with targeted campaigns, localized content, and conversion-focused funnels.
CLIENT FEEDBACK :-
“We were too dependent on agents before. DSCreatives built us a real online system that brings in daily bookings. We now get clients from places we didn’t even market to before!”
– Faisal Sheikh, Director, Travelynx
+514%
Monthly Leads
+223%
ROAS (Meta + Google)
-69%
Cost Per Qualified Lead
+390%
Instagram Engagement Rate
A year-over-year comparison revealed exceptional progress, including a 514% surge in monthly leads (from 70 to 430+) and a 223% increase in return on ad spend (from 2.2x to 7.1x). Instagram engagement rate improved by 390% (from 1.1% to 5.4%), while organic traffic grew by 310% (from 1.2K/mo to 4.9K/mo).
By leveraging data-driven testing and refinements, the team not only scaled lead generation efficiently but also amplified local visibility, with 204% more GMB views (from 4.8K/mo to 14.6K/mo). The campaign’s precision also established a complete landing page system with 7 high-converting pages.
Through strategic optimizations, the campaign achieved outstanding results:
- 514% surge in monthly leads (from 70 to 430+)
- 223% increase in ROAS (from 2.2x to 7.1x)
- 69% reduction in cost per qualified lead (Rs. 910 to Rs. 280)
- 390% growth in Instagram engagement (1.1% to 5.4%)
Additional improvements included:
- 310% more organic traffic (1.2K/mo to 4.9K/mo)
- 204% increase in GMB views (4.8K/mo to 14.6K/mo)
- 7 high-converting destination landing pages built
1. Brand Identity Refresh & Social Presence
- Redesigned their social profiles with a bold, trust-building brand color
palette (royal blue + gold) - Created engaging, swipeable Instagram carousels for:
- “5-Star Umrah Packages”
- “Visa-Free Countries for Pakistanis”
- “Best Honeymoon Destinations”
- Used emotional copy + urgency headlines like:
- “Seats are limited. This Eid, fly premium without the premium price.”
2. High-Converting Ad Funnel (Meta & Google)
- Ran country-specific ad sets targeting Pakistani & Arab expats in the
UAE, Qatar, and Saudi Arabia. - Lead Ads + Click-to-WhatsApp campaigns:
- “Family Umrah in Rs. 165,000 – All Inclusive!”
- “3 Nights in Baku – Visa + Flight + Hotel”
- Used location + language segmentation (English, Urdu, Arabic)
3. Landing Pages + Retargeting Engine
- Designed multiple destination-based landing pages:
Baku, Istanbul, Makkah, Dubai. - Used pixel tracking to retarget visitors who didn’t book.
- Followed up with custom WhatsApp flows like:
- “Still planning your Umrah? Here’s our updated offer…”
4. SEO & Regional Visibility:-
- Built a localized SEO presence with subdirectories for UAE, Pakistan,
KSA - Wrote ranking blog content like:
- “Visa-Free Countries for UAE Residents”
- “How to Plan Your First Umrah”
- Optimized Google Business profiles for all key cities
Takeaway:-
When you’re marketing travel, it’s not just about showing beaches or flights — it’s about trust, urgency, and smooth booking funnels. Travelynx’s success proves that smart targeting, regional content, and automation can unlock non-stop lead generation — even in competitive travel sectors.