PROJECT SHOWCASE :-
BeautyWays – Salon & Spa
THE CHALLENGE:-
BeautyWays had built a loyal offline customer base, but their online image
didn’t reflect their service quality. They had no structured booking system,
limited visibility outside their neighborhood, and missed huge
opportunities on Instagram. They needed to evolve into a modern, clientmagnet beauty brand.
STRATEGY: “SALON TO SENSATION” :-
We built a full-stack marketing campaign around visual storytelling, loyalty-building, and appointment funneling — tailored for Pakistani beauty clients.
CLIENT FEEDBACK :-
“Our salon feels like a brand now. We’re booked even on weekdays.
DSCreatives made our visuals, our message, and our marketing all work
together. That’s why we’re scaling new branches now.”
– Mehwish Khalid, Creative Director, BeautyWays Salon & Spa
+513%
Monthly Orders
+232%
ROAS (Meta + Google Ads)
+248%
Email Conversion Rate
+321%
Organic Traffic
A year-over-year comparison revealed exceptional progress, including a 513% surge in monthly orders (from 75 to 460+) and a 232% increase in return on ad spend (from 2.2x to 7.3x). Email conversion rate improved by 248% (from 3.1% to 10.8%), while organic traffic grew by 321% (from 1.4K/mo to 5.9K/mo).
By leveraging data-driven testing and refinements, the team not only scaled order generation efficiently but also amplified customer value metrics, with 28% higher average order value (from €54 to €69) and 228% increased repeat customer rate (from 9.5% to 31.2%). The campaign’s precision also dramatically reduced the checkout abandonment rate by 45% (from 71% to 39%).
Through strategic optimizations, the campaign achieved outstanding results:
- 513% surge in monthly orders (from 75 to 460+).
- 248% growth in email conversion rate (from 3.1% to 10.8%).
- 232% increase in ROAS (from 2.2x to 7.3x).
- 321% improvement in organic traffic (from 1.4K/mo to 5.9K/mo).
Additional improvements included:
- +28% average order value (€54 to €69).
- +228% repeat customer rate (9.5% to 31.2%).
- -45% checkout abandonment rate (71% to 39%).
1 . Visual Identity & Signature Treatment Branding
- Created consistent visuals for Before/After treatments:
- Barbie Whitening, Lip Fillers, Anti-Aging, Slimming
- Shot split-screen facial transformation reels without text overlays, in a clean luxury aesthetic.
- Focused on bold, fair-toned Pakistani models to match the local
perception of premium beauty.
2. Meta Ad Funnel + WhatsApp Booking Integration
- Lead ads for bridal packages, whitening facials & laser treatments
- Geo-targeted campaigns in Karachi, Lahore, Islamabad — using language segmentation (Roman Urdu + English)
- Direct WhatsApp Click Ads with “Book Now for Rs. 500 Off!”
3. SEO & Local Google Visibility
- Optimized Google Business Profiles for all locations
- Published local SEO blogs like:
“Best Bridal Makeup Trends in Pakistan”
“Benefits of Body Polishing Before a Wedding” - Added service-wise pages for search ranking (e.g., Facial Whitening in
Karachi, Body Waxing Islamabad)
4. CRM Automation & Loyalty Campaigns
- WhatsApp automation flows:
- Booking reminders
- Facial cycle follow-ups
- Monthly loyalty offers like: “4th Facial Free This Month!”
- Created an email campaign series for:
- Product upsells
- Service packages
- Limited-time appointment slots
Takeaway:-
In Pakistan’s beauty market, visuals build trust and funnels bring clients. From Barbie Whitening to facial fillers, DSCreatives helped BeautyWays convert beauty into bookings, clicks into clients, and followers into loyal
fans.