PROJECT SHOWCASE :-
Perfumes n Scents – Premium Fragrance House
THE CHALLENGE:-
- Perfumes n Scents had a beautiful fragrance lineup, but limited:
- Brand recognition outside walk-in buyers Consistent Ecommerce sales
- High abandoned cart rates No structured funnel for first time or repeat buyers.
- The brand needed a luxury positioning strategy that translated both emotion
and exclusivity into sales — across platforms and buyer touchpoints.
STRATEGY: “SEDUCE THROUGH SCENT” :-
We built a premium digital framework that made Perfumes n Scents look,
feel, and convert like a global luxury perfume label.
CLIENT FEEDBACK :-
“From luxury visuals to aggressive scaling, DSCreatives delivered what we
always wanted — an online presence as powerful as our fragrances. Our
customers now recognize us by name.”
– Zahra Ameen, Brand Director, Perfumes n Scents
+513%
Monthly Orders
+232%
ROAS (Meta + Google Ads)
+248%
Email Conversion Rate
+321%
Organic Traffic
A year-over-year comparison revealed exceptional progress, including a 513% surge in monthly orders (from 75 to 460+) and a 232% increase in return on ad spend (from 2.2x to 7.3x). Email conversion rate improved by 248% (from 3.1% to 10.8%), while organic traffic grew by 321% (from 1.4K/mo to 5.9K/mo).
By leveraging data-driven testing and refinements, the team not only scaled order generation efficiently but also amplified customer value metrics, with 28% higher average order value (from €54 to €69) and 228% increased repeat customer rate (from 9.5% to 31.2%). The campaign’s precision also dramatically reduced the checkout abandonment rate by 45% (from 71% to 39%).
Through strategic optimizations, the campaign achieved outstanding results:
- 513% surge in monthly orders (from 75 to 460+).
- 232% increase in ROAS (from 2.2x to 7.3x).
- 248% growth in email conversion rate (from 3.1% to 10.8%).
- 321% improvement in organic traffic (from 1.4K/mo to 5.9K/mo).
Additional improvements included:
- +28% average order value (€54 to €69).
- +228% repeat customer rate (9.5% to 31.2%).
- -45% checkout abandonment rate (71% to 39%).
1. Elegant Visual Identity & Social Content Engine
- Curated a clean, romantic, and bold visual grid in deep blacks, golds,
and desert beige - Launched content series:
- “Scent of the Day” (Reels with notes breakdown)
- “Unboxing Arabian Luxury” (cinematic packaging shots)
- “How Oud is Worn” (tutorial-based Reels)
2. Meta & Google Ads Funnel (Bilingual – English/Arabic)
- Top Funnel: “Not Just a Perfume — It’s a Memory” with scent-themed emotional storytelling
- Mid Funnel: Carousel Ads with fragrance categories (Oud, Fresh, Floral, Unisex)
- Bottom Funnel: “Only 50 Gift Boxes Left – Shop Now” urgency-based retargeting
- 📈 Ad Strategy:
- Directed to fast Shopify store with clean product detail pages and WhatsApp integration
3. WhatsApp Automation + Loyalty Retargeting
- Set up auto-messaging flows for:
- Abandoned checkout
- Limited-time discounts
- Back-in-stock updates Launched “VIP Scent Club”:
- Tiered loyalty rewards
- Early access to limited edition scents
4 . Influencer & UGC Collaboration
- Partnered with:
- UAE-based luxury influencers
- Niche fragrance pages for side-by-side scent comparisons
- Ran a “Signature Scent Challenge” encouraging users to share
Reels with their favorite Perfumes n Scents product
Takeaway:-
Perfumes are emotion, identity, and memory. By using visual storytelling, bilingual ad funnels, and high-trust influencer content, DSCreatives helped Perfumes n Scents dominate the digital fragrance space across the UAE & GCC — all while increasing conversions and brand equity.