DS Creatives

PROJECT SHOWCASE :-

Olives Groves – Premium Olive Oil & Artisan Olive Products

THE CHALLENGE:-

Despite having world-class olive groves and an exquisite product line,
Olives Groves lacked an online brand identity that reflected their rich
heritage and product quality.
They faced:

  • Weak eCommerce visibility, especially in English-speaking markets
  • Outdated website with poor mobile UX
  • No storytelling around origin, health benefits, or pairing ideas
  • Low repeat customer rate due to lack of CRM/retargeting
  • Inconsistent international conversions due to unclear shipping offers

They needed to evolve from a “local artisan supplier” to a global gourmet
olive brand — with a clean, credible, and conversion-focused presence.

STRATEGY: “FROM ROOT TO RICHES”

We treated the brand not just as a food product — but as a heritage story in a bottle. Our goal was to create a visual and emotional experience that could travel across borders — and convert viewers into loyal olive oil lovers.

CLIENT FEEDBACK :-

“Our olive oil has been award-winning for years — but only after
DSCreatives did it start selling like it. They turned our story into an
experience people wanted to be part of, worldwide.”
– Sofia Martínez, Co-Founder, Olives Groves

+513%

Monthly Orders

+232%

ROAS (Meta + Google Ads)

+248%

Email Conversion Rate

+321%

Organic Traffic

A year-over-year comparison revealed exceptional progress, including a 513% surge in monthly orders (from 75 to 460+) and a 232% increase in return on ad spend (from 2.2x to 7.3x). Email conversion rate improved by 248% (from 3.1% to 10.8%), while organic traffic grew by 321% (from 1.4K/mo to 5.9K/mo).

By leveraging data-driven testing and refinements, the team not only scaled order generation efficiently but also amplified customer value metrics, with 28% higher average order value (from €54 to €69) and 228% increased repeat customer rate (from 9.5% to 31.2%). The campaign’s precision also dramatically reduced the checkout abandonment rate by 45% (from 71% to 39%).

Through strategic optimizations, the campaign achieved outstanding results:

Additional improvements included:

1. Visual Identity & Mediterranean Storytelling

We gave the brand a premium Mediterranean look, using warm natural
tones (olive green, beige, stone gray) and rustic textures in the imagery.
Photoshoots were directed around:

  • Olive harvesting process
  • Drizzling shots on freshly baked bread or grilled vegetables
  • Clean product-flatlays with artisan props

We also launched Reels and Instagram stories focused on:

  • “Health Benefits of Daily EVOO”
  • “3 Unexpected Ways to Use Olive Tapenade”
  • “Spain’s Olive Heritage in 15 Seconds”

2. Shopify Store Revamp & International eCom Setup

  • Full redesign of OlivesGroves.com into a multilingual, mobile-first
    Shopify store
  • Added auto-currency conversion, EU shipping calculator, and product
    bundles
  • Created product detail pages that told each oil’s story — origin, harvest
    date, taste notes, and food pairings

3. Meta & Google Ads for Global Gourmet Buyers

We built a geo-targeted ad funnel with:

  • Emotional origin-story videos (e.g., “From Grove to Table – Spanish
    EVOO Heritage”)
  • Product carousels for tapenades, infused oils, and gifting bundles
  • Retargeting with shipping perks like “Free EU Delivery Over €45”

4. Email Flows & Seasonal Campaigns

Using Klaviyo, we created:

    • Welcome flow with a first-order 10% discount
    • Abandoned cart reminders with recipe visuals

Replenishment emails:

  • “Running low on oil? Reorder and get a free mini
    bottle”
  • Seasonal campaigns:
  • Ramadan hampers, Christmas gifting, and
  • “Harvest Month Limited Editions”

Takeaway:-

Food branding isn’t just about taste — it’s about emotional storytelling, trust, and luxury placement. With crisp visuals, strategic funnels, and international optimization, DSCreatives turned Olives Groves into a globally loved gourmet experience rooted in Spanish tradition.