PROJECT SHOWCASE :-
Olives Groves – Premium Olive Oil & Artisan Olive Products
THE CHALLENGE:-
Despite having world-class olive groves and an exquisite product line,
Olives Groves lacked an online brand identity that reflected their rich
heritage and product quality.
They faced:
- Weak eCommerce visibility, especially in English-speaking markets
- Outdated website with poor mobile UX
- No storytelling around origin, health benefits, or pairing ideas
- Low repeat customer rate due to lack of CRM/retargeting
- Inconsistent international conversions due to unclear shipping offers
They needed to evolve from a “local artisan supplier” to a global gourmet
olive brand — with a clean, credible, and conversion-focused presence.
STRATEGY: “FROM ROOT TO RICHES”
We treated the brand not just as a food product — but as a heritage story in a bottle. Our goal was to create a visual and emotional experience that could travel across borders — and convert viewers into loyal olive oil lovers.
CLIENT FEEDBACK :-
“Our olive oil has been award-winning for years — but only after
DSCreatives did it start selling like it. They turned our story into an
experience people wanted to be part of, worldwide.”
– Sofia Martínez, Co-Founder, Olives Groves
+513%
Monthly Orders
+232%
ROAS (Meta + Google Ads)
+248%
Email Conversion Rate
+321%
Organic Traffic
A year-over-year comparison revealed exceptional progress, including a 513% surge in monthly orders (from 75 to 460+) and a 232% increase in return on ad spend (from 2.2x to 7.3x). Email conversion rate improved by 248% (from 3.1% to 10.8%), while organic traffic grew by 321% (from 1.4K/mo to 5.9K/mo).
By leveraging data-driven testing and refinements, the team not only scaled order generation efficiently but also amplified customer value metrics, with 28% higher average order value (from €54 to €69) and 228% increased repeat customer rate (from 9.5% to 31.2%). The campaign’s precision also dramatically reduced the checkout abandonment rate by 45% (from 71% to 39%).
Through strategic optimizations, the campaign achieved outstanding results:
- 513% surge in monthly orders (from 75 to 460+).
- 232% increase in ROAS (from 2.2x to 7.3x).
- 248% growth in email conversion rate (from 3.1% to 10.8%).
- 321% improvement in organic traffic (from 1.4K/mo to 5.9K/mo).
Additional improvements included:
- +28% average order value (€54 to €69).
- +228% repeat customer rate (9.5% to 31.2%).
- -45% checkout abandonment rate (71% to 39%).
1. Visual Identity & Mediterranean Storytelling
We gave the brand a premium Mediterranean look, using warm natural
tones (olive green, beige, stone gray) and rustic textures in the imagery.
Photoshoots were directed around:
- Olive harvesting process
- Drizzling shots on freshly baked bread or grilled vegetables
- Clean product-flatlays with artisan props
We also launched Reels and Instagram stories focused on:
- “Health Benefits of Daily EVOO”
- “3 Unexpected Ways to Use Olive Tapenade”
- “Spain’s Olive Heritage in 15 Seconds”
2. Shopify Store Revamp & International eCom Setup
- Full redesign of OlivesGroves.com into a multilingual, mobile-first
Shopify store - Added auto-currency conversion, EU shipping calculator, and product
bundles - Created product detail pages that told each oil’s story — origin, harvest
date, taste notes, and food pairings
3. Meta & Google Ads for Global Gourmet Buyers
We built a geo-targeted ad funnel with:
- Emotional origin-story videos (e.g., “From Grove to Table – Spanish
EVOO Heritage”) - Product carousels for tapenades, infused oils, and gifting bundles
- Retargeting with shipping perks like “Free EU Delivery Over €45”
4. Email Flows & Seasonal Campaigns
Using Klaviyo, we created:
- Welcome flow with a first-order 10% discount
- Abandoned cart reminders with recipe visuals
Replenishment emails:
- “Running low on oil? Reorder and get a free mini
bottle” - Seasonal campaigns:
- Ramadan hampers, Christmas gifting, and
- “Harvest Month Limited Editions”
Takeaway:-
Food branding isn’t just about taste — it’s about emotional storytelling, trust, and luxury placement. With crisp visuals, strategic funnels, and international optimization, DSCreatives turned Olives Groves into a globally loved gourmet experience rooted in Spanish tradition.