PROJECT SHOWCASE :-
Natural Wonders – Herbal Skincare Products
THE CHALLENGE:-
Natural Wonders had a great product line but struggled with sales. The
brand had:
- A small social presence
- No eCommerce funnel
- No data on customer journeys
- Reliance on low-quality influencers & word of mouth
Despite great reviews from existing users, monthly sales were
inconsistent, and brand recognition was near zero in the competitive
herbal beauty space.
STRATEGY: “WEARABLE STYLE. SCROLL-STOPPING PRESENCE.” :-
We implemented a clinic-centric digital strategy focused on lead generation, visual trust-building, and local market authority.
CLIENT FEEDBACK :-
“We always believed in the purity of our ingredients, but DSCreatives gave
us a digital identity that actually sells. Their influencer, ad, and email
strategies completely changed how our brand performs online.”
– Sana Hashmi, Founder, Natural Wonders
+520%
Monthly Orders
+280%
Instagram Followers
+237%
ROAS
+620%
Influencer Revenue
A year-over-year comparison revealed exceptional progress, including a 520% surge in monthly orders (from 50 to 310+) and a 280% increase in Instagram followers (from 3.1K to 11.8K). The return on ad spend improved by 237% (from 1.6x to 5.4x), while influencer revenue skyrocketed by 620% (from Rs. 25K to Rs. 180K).
By leveraging data-driven testing and refinements, the team not only scaled order generation efficiently but also achieved viral social media success, with organic reel views exploding from less than 1K to over 480K. The campaign’s precision also boosted conversion metrics, with a 171% higher email conversion rate (from 2.1% to 5.7%) and a 39% reduction in cart abandonment (from 68% to 41%).
Through strategic optimizations, the campaign achieved outstanding results:
- 520% surge in monthly orders (from 50 to 310+).
- 280% increase in Instagram followers (from 3.1K to 11.8K).
- 237% growth in ROAS (from 1.6x to 5.4x).
- Viral win with organic reel views (<1K to 480K+ viral).
Additional improvements included:
- +171% email conversion rate (2.1% to 5.7%).
- -39% cart abandonment rate (68% to 41%).
1. Clean Visual Identity & Content Marketing
- Redesigned all packaging mockups for minimalist, earthy appeal (tan,
olive, white tones) - Created a grid of natural lighting product photos + short videos for
social - Launched a “Glow Naturally” content series showing how each product
works on real skin types - Crafted Instagram Reels around:
- “3 Steps to Acne-Free Skin”
- “Why You Should Switch to Herbal Hair Oils”
2. Influencer Micro-Seeding Campaign
- Hand-picked 30 nano- and micro-influencers (2k–20k followers) with
real engagement - Sent customized PR boxes + affiliate codes for each
- Incentivized “Results after 7 Days” video challenges
3 . Meta & Google Ads Funnel
- Built a multi-stage ad funnel:
- TOFU: “Glow Naturally – Herbal Skincare That Works” with product
visuals - MOFU: Carousel ads with offers: “Buy 2 Serums, Get 1 Free”
- BOFU: Retargeting ads with urgency: “Still thinking? Only 6 kits left!”
- Directed ads to a fast-loading Shopify store with product bundles &
UGC testimonials
4 . Email Flows & WhatsApp Retargeting
- Built 4 automated Klaviyo email flows:
- Welcome Discount (15%)
- Abandoned Cart
- Post-Purchase Skincare Tips
- Replenish Reminder after 28 days
- WhatsApp retargeting:
- Order follow-ups
- Broadcast “Last Chance” sales
- Customer feedback collection
Takeaway:-
Herbal skincare is competitive, but clarity wins. With minimalist branding,targeted ad funnels, and high-trust content — DSCreatives turned a silent herbal brand into a voice of modern natural skincare in Pakistan.