PROJECT SHOWCASE :-
TooGoodCosmetics – Trendy Dropshipping Beauty Brand
THE CHALLENGE:-
Too Good Cosmetics had a viral-friendly product catalog but lacked:
- Brand identity to stand out from other dropship stores
- Ad structure beyond random boosted posts
- No customer retargeting or influencer re-use strategy
- A weak Shopify store with low trust signals (no reviews, slow load
times) - No long-term retention or loyalty plan — pure one-shot traffic
They had short bursts of success from product trends but no long-term
conversion engine.
STRATEGY: “WEARABLE STYLE. SCROLL-STOPPING PRESENCE.” :-
We kept the viral energy — but added structure, funnel depth, and brand
trust. Our goal was to turn TooGoodCosmetics from “just another TikTok
brand” into a repeat-purchase beauty business with influencer firepower
and ad systems that convert on autopilot.
CLIENT FEEDBACK :-
“DSCreatives helped us go from random orders to a real brand system.
We’re still viral — but now we’re scalable, smart, and repeatable. Our
Shopify store looks like a beauty brand, not a dropship side hustle
anymore.”
– Vlada I., Founder, TooGoodCosmetics
+575%
Daily Orders
+164%
TikTok ROAS
+115%
Meta ROAS
+318%
Conversion Rate
A year-over-year comparison revealed exceptional progress, including a 575% surge in daily orders (from 20 to 135+) and a 164% increase in TikTok ROAS (from 3.1x to 8.2x). Meta ROAS improved by 115% (from 2.6x to 5.6x), while the overall conversion rate increased by 318% (from 1.1% to 4.6%).
By leveraging data-driven testing and refinements, the team not only scaled order generation efficiently but also amplified customer loyalty metrics, with 654% higher email revenue share (from 2.4% to 18.1%) and 326% increased repeat buyer rate (from 6% to 25.6%). The campaign’s precision also established an effective 34% WhatsApp cart recovery rate.
Through strategic optimizations, the campaign achieved outstanding results:
- 575% surge in daily orders (from 20 to 135+).
- 164% increase in TikTok ROAS (from 3.1x to 8.2x).
- 115% growth in Meta ROAS (from 2.6x to 5.6x).
- 318% improvement in conversion rate (from 1.1% to 4.6%).
Additional improvements included:
- +654% email revenue share (2.4% to 18.1%).
- +326% repeat buyer rate (6% to 25.6%).
- 34% WhatsApp cart recovery rate (from — to 34%).
OUR STRATEGY:-
We kept the viral energy — but added structure, funnel depth, and brand trust.
1. Brand Identity + Shopify Revamp
We created a high-energy, Gen Z-friendly identity:
- Bold pinks, glossy visuals, and sassy copywriting
- Highlighted vegan, cruelty-free, dermatologist-tested tags
Rebuilt Shopify with:
- UGC testimonials
- Mobile-optimized bundles
- Sticky offers like “Buy 2 Get 1 Free + Free Global Shipping”
2. Viral Product Funnel Strategy (Meta + TikTok Ads)
We focused on fast-selling products and trend-based ad creatives,
launching multiple funnels around:
- Lip Plumper Gloss
- Glow Booster Drops
- Ice Roller & Face Sculpting Tool
Funnel Structure:
- UGC-style Reels (“I tried this €14 lip gloss so you don’t have to”)
- Side-by-side result carousels
- Scarcity + Free Shipping urgency ads
3. Influencer UGC + Paid Spark Ads
We built a UGC creator network of beauty influencers from Ukraine, Poland,
and the UK.
They created:
- “Unbox and Try” Reels
- 7-day glow challenge
- Lip filler dupe tutorials using the plumper
4. WhatsApp & Email Retargeting Automation
We connected WhatsApp for:
- Checkout reminders
- Back-in-stock alerts
- Influencer code-based restock nudges
Email flows included:
- Abandoned cart (3-step)
- Post-purchase product pairings
- “VIP restock early access” for most engaged buyers