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PROJECT SHOWCASE :-

Medilife Clinics – Aesthetic & Dermatology Clinic

Objectives:-

  • Increase monthly client appointments by 40%
  • Boost online visibility and SEO ranking
  • Improve Return on Ad Spend (ROAS) to 6x
  • Improve Return on Ad Spend (ROAS) to 6x
  • Grow Instagram reach by 200%
  • Establish brand authority in the local market

Challenges Identified:-

Medilife Clinics had excellent in-clinic service but poor digital visibility. Their social media was generic, their ads were not converting, and their SEO was almost non-existent. They were relying on referrals and basic walk-ins — leaving massive money on the table.

OUR STRATEGY

We developed a 360° Growth Campaign combining branding, lead generation, content marketing, and automation to create a self scaling client funnel.

CLIENT FEEDBACK :-

“We were just surviving on walk-ins and a few referrals. DSCreatives turned us into a known name in skincare across Karachi. We’re now booked weeks in advance!”
– Dr. Amna Shahid, Founder, Medilife Clinics

+109%

Monthly Appointments

+236%

ROAS (Meta/Google)

+380%

Website Traffic

-63%

Cost Per Lead (CPL)

A year-over-year comparison revealed exceptional progress, including a 109% surge in monthly appointments (from 220 to 460) and a 236% increase in return on ad spend (from 1.9x to 6.4x). Website traffic grew by 380% (from 1.5K/mo to 7.2K/mo), while cost per lead decreased by 63% (from Rs. 920 to Rs. 340).

By leveraging data-driven testing and refinements, the team not only scaled appointment generation efficiently but also amplified organic reach, with 600% more SEO top 10 keywords (from 3 to 21) and 283% increased Instagram reach (from 12K/mo to 46K/mo). The campaign’s precision also improved customer loyalty, with a 50% increase in client retention (from 42% to 63%).

Through strategic optimizations, the campaign achieved outstanding results:

  • 109% surge in monthly appointments (from 220 to 460).
  • 236% increase in ROAS (from 1.9x to 6.4x).
  • 59% reduc380% growth in website traffic (from 1.5K/mo to 7.2K/mo).tion in cost per purchase (from Rs. 520 to Rs. 210).
  • 63% reduction in cost per lead (from Rs. 920 to Rs. 340).

Additional improvements included:

  • +600% SEO top 10 keywords (3 to 21).
  • +50% client retention (42% to 63%).

OUR STRATEGY:-

TradeNexus look as advanced as the solutions they offered, while putting in place a B2B funnel that educates, nurtures, and converts.

1. Brand Identity & Creative Positioning

Goal: Build brand trust, premium appeal, and differentiation from generic
local competitors.

  • Developed clean brand visuals and a theme for luxury skincare.
  • Professional before/after images for popular services (fillers,
    whitening, laser).
  • Designed high-end Reels showing in-clinic ambiance, results, and
    doctor expertise.

Clear CTA-driven captions with emotional triggers like:

    • “You deserve glow that lasts.”
    • “Not just skin deep. We treat confidence.”

Emotional marketing works better for aesthetic audiences — we
humanized the brand.

2.SEO & Local Domination Strategy :-

Goal: Scale appointments while keeping Cost Per Lead (CPL) low and ROAS
high.

  • 25+ blog posts like:
    • “What’s the best facial filler for you?”
    • “Top 5 skin clinics in Karachi – Compare results”
  • Optimized Google My Business with real reviews & geo-tagged images
  • Keyword targeting: “Best dermatology clinic”, “skin laser near me”, “lip
    filler Karachi”

Results:

  • Top 10 keywords ranked: 3 → 21
  • Organic traffic grew by 380%
  • Clinic started showing up in Google Local Pack

3. Sales Funnel via Meta & Google Ads :-

Goal : Scale appointments while keeping Cost Per Lead (CPL) low and ROAS

high.

  • Ran layered ad campaigns:
    • Awareness Ads: Skincare reels + testimonials
    • Retargeting Ads: Re-engagement with past engagers + website
      visitors
  • Google Ads targeted “skin whitening”, “acne scar laser”, “fillers near
    me” keywords.

Highlight:

  • ROAS jumped to 6.4x from just 1.9x
  • CPL dropped from Rs. 920 to Rs. 340
  • WhatsApp leads increased by 5x in 90 days

4. Retention & Upsell Engine

Goal: Maximize LTV (Lifetime Value) by keeping clients engaged & bringing
them back.

  • WhatsApp automation for:
    • Appointment reminders
    • Skincare tips with product upsells
    • Review requests with incentives
  • Monthly email campaigns for offers, skincare guides, and referral rewards
  • Created bundled packages (e.g., Whitening + Laser + Consultation = 20% off)

Highlight:

  • ROAS jumped to 6.4x from just 1.9x
  • CPL dropped from Rs. 920 to Rs. 340
  • WhatsApp leads increased by 5x in 90 days

Takeaway:-

Aesthetic clinics can no longer rely on word of mouth. With the right creative, funnel, and automation, DSCreatives turned Medilife Clinics into a profit-generating beauty brand in under 6 months.