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PROJECT SHOWCASE :-

Bellissima Fashion – Women's Clothing Brand

THE CHALLENGE:-

Bellissima Fashion had stylish, well-designed clothing — but was lost in the noise of Pakistan’s saturated fashion scene. They struggled with inconsistent sales, poor reach outside of existing followers, and a social media feed that lacked visual identity or storytelling.
They also had no structured campaign calendar, no influencer relationships, and weren’t running any optimized paid ads. Despite having great products, they lacked the brand power and digital structure to scale.

STRATEGY: “WEARABLE STYLE. SCROLL-STOPPING PRESENCE.” :-

We turned Bellissima Fashion into a digitally visible, shoppable brand by redesigning its content identity, leveraging smart paid media, and bringing a fashion-forward feel to every visual and ad experience.

CLIENT FEEDBACK :-

“DSCreatives made our fashion look like fashion. Every post, ad, and shoot
now speaks to the exact audience we wanted. Our brand has matured —
and our sales show it.”
– Mehreen Sadiq, Creative Head, Bellissima Fashion

+436%

Monthly Orders

+369%

Instagram Engagement Rate

-59%

Cost Per Purchase (CPP)

+195%

ROAS (Meta & Google Ads)

A year-over-year comparison revealed exceptional progress, including a 436% surge in monthly orders (from 110 to 590+) and a 369% increase in Instagram engagement rate (from 1.3% to 6.1%). The cost per purchase decreased by 59% (from Rs. 520 to Rs. 210), while return on ad spend improved by 195% (from 1.9x to 5.6x).

By leveraging data-driven testing and refinements, the team not only scaled order generation efficiently but also amplified influencer marketing performance, with 633% higher revenue (from Rs. 18K to Rs. 132K). The campaign’s precision also boosted website conversion, with a 193% increase in add-to-cart conversion rate (from 3.2% to 9.4%).

Through strategic optimizations, the campaign achieved outstanding results:

  • 436% surge in monthly orders (from 110 to 590+).
  • 369% increase in Instagram engagement rate (from 1.3% to 6.1%).
  • 59% reduction in cost per purchase (from Rs. 520 to Rs. 210).
  • 195% improvement in ROAS (from 1.9x to 5.6x).

Additional improvements included:

  • +633% influencer revenue (Rs. 18K to Rs. 132K).
  • +193% add-to-cart conversion rate (3.2% to 9.4%).

OUR STRATEGY:-

TradeNexus look as advanced as the solutions they offered, while putting in place a B2B funnel that educates, nurtures, and converts.

1. Brand Identity & Visual Content Overhaul

We transformed their digital feed into a stylized, mood-board-worthy gallery. Every collection shoot was art directed with color palettes, poses,
and themes in sync with international trends — but tailored to desi
aesthetics.

  • Introduced lookbook-style reels, behind-the-scenes BTS, and styling
    guides (e.g. “3 Ways to Style Lawn for Eid”)
  • Designed Instagram Grid layouts that followed seasonal tones — soft
    beige for spring, emerald & gold for festive

2. Seasonal Paid Ad Campaigns (Meta + Google)

We developed launch-specific ad funnels for:

  • Lawn Collection Launch
  • Mid-Summer Clearance
  • Luxury Pret for Shaadi Season
    Each campaign included:
    • TOFU: Cinematic collection teasers
    • MOFU: Carousel ads with pricing + key features (e.g. “Pure Chiffon |
      Embroidered | Limited Stock”)
    • BOFU: “Book Now, Pay on Delivery” offers with click-to-WhatsApp
      checkout

3. Influencer Seeding & Campaign Collabs

We created a micro-influencer pool of 30+ fashion bloggers with female
audiences in Karachi, Lahore, and Islamabad. Influencers received full
seasonal collections for:

  • Instagram styling videos
  • Mini unboxing Reels
  • “Eid ka Jora Reveal” style posts

4. Website Optimization + WhatsApp Integration

Bellissima’s website was redesigned for speed, mobile flow, and direct
WhatsApp ordering. We also added:

  • Flash Sale Popups
  • Size guides and fabric descriptions
  • Customer reviews on product pages

Takeaway:-

In fashion, visuals speak first — but conversions follow structure. With DSCreatives’ bold styling, smart influencer picks, and a high-ROI ad funnel, Bellissima Fashion went from local boutique to a nationally recognized fashion name — without sacrificing its aesthetic.