PROJECT SHOWCASE :-
TradeNexus – AI-Driven Business Solutions
THE CHALLENGE:-
TradeNexus is a deep-tech AI company offering next generation solutions to enterprise clients in finance, logistics, and retail. While their technology was cutting-edge, their digital presence was too technical, unstructured, and lacked authority-building content.
They struggled with:
- Low brand recall in a fast-evolving AI sector
- No consistent lead-gen system
- Complex services that weren’t simplified for digital marketing
- Weak SEO visibility, especially for high-ticket enterprise keywords
- Almost no presence on LinkedIn — where their target audience lived
TradeNexus needed a complete digital transformation to go from “AI
vendor” to “industry leader.”
STRATEGY: “BRAND THE BRAINS” :-
Our strategy was built around one core idea: AI doesn’t sell itself — clarity, credibility, and confidence do. We made TradeNexus look as advanced as the solutions they offered, while putting in place a B2B funnel that educates, nurtures, and converts.
CLIENT FEEDBACK :-
“We’ve worked with developers, agencies, and freelancers. No one
translated our complex AI into simple, lead-driving content the way
DSCreatives did. Our digital presence now speaks directly to our buyers,
not just engineers.”
– Fahad El-Rami, CEO, TradeNexus
+1300%
Monthly Qualified Leads
+58%
ROAS (LinkedIn + Google Ads)
+378%
Website Organic Traffic
+500%
LinkedIn Followers
The business achieved transformative growth across key performance metrics through strategic campaign optimization.
A year-over-year comparison revealed exceptional progress, including a 1300% surge in monthly qualified leads (from 6 to 84) and a 58% increase in return on ad spend (from N/A to 5.8x). Website organic traffic grew by 378% (from 900/mo to 4,300/mo), while LinkedIn followers increased by 500% (from 900 to 5,400+).
By leveraging data-driven testing and refinements, the team not only scaled lead generation efficiently but also amplified organic reach, with 21 keywords ranking on page 1 (from 0). The campaign’s precision also dramatically improved website engagement, with a 41% reduction in bounce rate (from 73% to 43%) and established a strong 28% demo conversion rate.
Through strategic optimizations, the campaign achieved outstanding results:
- 1300% surge in monthly qualified leads (from 6 to 84).
- 58% increase in ROAS (N/A to 5.8x).
- 378% growth in website organic traffic (from 900/mo to 4,300/mo).
- 500% improvement in LinkedIn followers (from 900 to 5,400+).
Additional improvements included:
- 28% demo conversion rate (from — to 28%).
- 210% keywords ranking on page 1 (0 to 21).
- -41% bounce rate (from 73% to 43%).
OUR STRATEGY:-
TradeNexus look as advanced as the solutions they offered, while putting in place a B2B funnel that educates, nurtures, and converts.
1. B2B Brand Positioning & Content Redesign
We rebuilt the brand’s digital presence from scratch — giving it a premium, minimalist visual identity that conveyed trust, intelligence, and innovation.The messaging was repositioned from “technical jargon” to “business value language,” making their AI solutions understandable for decisionmakers.
2. Authority-Focused Website & Landing Pages
We created a fully responsive website with:
- Industry-specific solution pages (Finance, Logistics, Retail)
- ROI calculators for AI deployment
- Case study formats to showcase client impact
- Bounce rates dropped by 41% within the first month, while time-onsite nearly doubled.
3. LinkedIn Content Engine & Outreach Campaigns
TradeNexus’ new LinkedIn strategy was built on thought leadership, datadriven posts, and founder visibility.
We grew their following from 900 to
5,400+ in 3 months through:
- Weekly carousel posts like “5 Ways AI is Optimizing Supply Chains”
- Executive thought posts from the CTO and CEO
- LinkedIn lead-gen ads targeting CIOs, COOs, and Heads of Innovation in
the GCC region
4. SEO & Content Marketing (Middle East Focused)
- We performed a full keyword audit and launched a blog optimized for longtail B2B AI queries such as:
- “AI for logistics companies in Dubai”
- “Predictive analytics for Middle East supply chains”
- “How to deploy trading algorithms for Gulf-based fintech”
Within 90 days, 21 blog keywords ranked on page 1, with 8 hitting Top 3
spots in Google UAE and KSA.
5. Paid Ads & Lead Generation Funnel
We built a high-converting funnel using LinkedIn Ads + Google Search:
- TOFU: Industry awareness guides (e.g., “The Future of AI in Retail
MENA”) - MOFU: Lead magnets like whitepapers & case studies gated behind
short forms - BOFU: Demo request campaigns with direct calendar booking links.
The funnel delivered 84 qualified enterprise leads in the first 8 weeks, with
a CPL of $32 and a demo booking rate of 28% — exceptional in B2B AI.
Takeaway:-
Tech brands often overcomplicate. But buyers want clarity, outcomes, and trust. DSCreatives took TradeNexus from “AI noise” to a clear, credible, and client-winning thought leader in the Middle East’s AI economy — through smart content, strong design, and a sales-first funnel mindset.