PROJECT SHOWCASE :-
Divine Skin Lounge – Aesthetic & Skincare
THE CHALLENGE:-
Divine Skin Lounge had a premium interior and highly trained staff, but online engagement and client flow didn’t reflect their standards. Their content lacked depth, ads were generic, and SEO was practically invisible.
Plus, competition in Stockholm was aggressive and price-driven.
STRATEGY: BEAUTY MEETS PERFORMANCE :-
We created a “Nordic Aesthetic Brand” that spoke to luxury-seeking
women aged 22–45 — combining elegant visuals, localized SEO, and
conversion funnels to attract the right clientele
CLIENT FEEDBACK :-
“We now attract the type of clientele we always dreamed of – high-value,
regular customers who find us online. The branding and funnels from
DSCreatives made our clinic feel luxury even on digital.”
– Anna Lundgren, Co-Founder, Divine Skin Lounge
+423%
Monthly Leads
-67%
Cost Per Lead
+311%
ROAS (Meta + TikTok)
+370%
Instagram Followers
Through strategic campaign optimization, the business achieved transformative growth across key performance metrics.
A year-over-year comparison revealed exceptional progress, including a 423% surge in monthly leads (from 65 to 340+) and a 67% reduction in cost per lead (SEK 158 to SEK 52). The return on ad spend (ROAS) skyrocketed by 311% (from 1.8x to 7.4x), while Instagram followers grew by 370% (1.2K to 5.6K).
By leveraging data-driven testing and refinements, the team not only scaled lead generation efficiently but also amplified organic reach, with 410% more website traffic and 284% higher Google My Business views. The campaign’s precision also boosted email engagement, with a 234% increase in click-through rates.
These results underscore a high-return strategy that balances aggressive growth with cost-effective performance.
Through strategic optimizations, the campaign achieved outstanding results:
- 423% surge in monthly leads
- 67% reduction in cost per lead
- 311% increase in ROAS
- 370% growth in Instagram followers
Additional improvements included:
- +410% organic website traffic
- +284% Google My Business views
- +234% email click-through rate
OUR STRATEGY:-
We developed a 360° Growth Campaign combining branding, lead generation, content marketing, and automation to create a self-scaling client funnel.
1. Visual Identity & Nordic Luxury Aesthetic
- Rebranded with soft beige, rose gold, and off-white tones for
Scandinavian elegance. - Created before/after visuals of treatments (microneedling, fillers, laser) using fair-toned Swedish models.
- Shot Reels with ASMR-style spa footage and “Client Experience”
storytelling.
2. Meta & TikTok Ad Funnels (Multilingual)
- Ran ads in both Swedish and English to cover expats and locals.
Campaigns included: - “Glowing Skin Starts Here – Book HydraFacial Today!”
- “Bye Bye Pigmentation – Our Top Laser Treatment for Scandinavian
Skin Types” - All campaigns linked to click-to-book landing pages and WhatsApp
follow-up.
3. Hyperlocal SEO & Google Authority
- Created GMB profile with reviews, directions, geotagged images
- Added service-specific pages for:
- Laser Hair Removal Stockholm
- Botox for Forehead Wrinkles
- Acne Scar Treatment Sweden
Published educational blogs every week: - “Does Laser Work for Scandinavian Skin?”
- “Microneedling vs Chemical Peel – What’s Best for You?”
4 . WhatsApp Booking System & Loyalty CRM
- Integrated WhatsApp for:
- Instant consultation requests
- Auto-reminders for repeat treatments
- Review incentives + loyalty card links
- Monthly “VIP Skincare Club” email newsletter with booking incentives
TAKEAWAY
In the world of aesthetics, how you look online matters as much as what you do in-clinic. Divine Skin Lounge is now a premium name in Stockholm skincare — all thanks to visually branded content, multilingual ads, and hyper-personalized customer journeys.