Smart Elegance Aesthetics offered premium-quality injectable skincare
and cosmetic products but faced three major roadblocks:
In a tightly regulated and competitive aesthetic market, they needed a clean, credible, and compliant brand presence that could scale both B2B and direct-to-practitioner retail.
We repositioned SmartElegance as a science first, clinically trusted derma brand while combining aesthetic visuals, strong content education, and strict funnel design to boost leads and scale sales in a compliance sensitive industry.
CLIENT FEEDBACK :-
“In a category where trust is everything, DSCreatives helped us build a
digital identity that feels clinical and clean — without losing the luxury
touch. We’re now scaling across Ireland and the EU with complete
confidence in our funnel.”
– Dr. Amara Byrne, Director, SmartElegance Aesthetics
Monthly Website Orders
ROAS (Meta & Google Ads)
Clinic Lead Submissions
Email Signup Conversion Rate
The business achieved transformative growth across key performance metrics through strategic campaign optimization.
A year-over-year comparison revealed exceptional progress, including a 500% surge in monthly website orders (from 55 to 330+) and a 187% increase in return on ad spend (from 2.4x to 6.9x). Clinic lead submissions skyrocketed by 542% (from 19/mo to 122/mo), while email signup conversion rates improved by 247% (from 2.1% to 7.3%).
By leveraging data-driven testing and refinements, the team not only scaled order generation efficiently but also amplified organic reach, with 350% more SEO website visits and 11 top-3 keyword rankings in Ireland. The campaign’s precision also boosted B2B engagement, with a 139% increase in WhatsApp purchase rates.
These results underscore a high-return strategy that balances aggressive growth with cost-effective performance.
We repositioned Smart Elegance as a science-first, clinically trusted derma brand.
1. Clinical-Grade Branding & Product Imaging
We restyled their brand identity to appeal to medical professionals
without losing touch with aesthetics.
2. B2B Funnel + Product Retargeting Ads (Meta + Google)
We ran high-compliance ad funnels focused on:
The funnel was structured with:
3. WhatsApp CRM + Consultation Funnel
For practitioners unsure what to order, we built a WhatsApp consultation
flow that:
4. SEO + Medical Blogging Strategy
We launched a content-led SEO strategy targeted at clinic decision-makers
and skincare enthusiasts.
Top-performing blogs included:
This helped SmartElegance rank on Page 1 for:
Takeaway:-
In the injectable skincare market, credibility converts.From medical visuals to compliant content and intelligent retargeting, DSCreatives built SmartElegance Aesthetics a brand that now commands trust across clinics, spas, and retail buyers — all while scaling both leads and eCommerce.