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PROJECT SHOWCASE :-

SmartElegance Aesthetics – Derma Aesthetic Product Brand

THE CHALLENGE:-

Smart Elegance Aesthetics offered premium-quality injectable skincare
and cosmetic products but faced three major roadblocks:

  • Lack of product education online — many customers were unsure what
    to buy, how to use it, or whether it was licensed.
  • Poor eCommerce funnel — no tracking, no retargeting, and zero
    automation.
  •  Low digital trust in a high-risk product category — especially for first-time buyers in the EU.

In a tightly regulated and competitive aesthetic market, they needed a clean, credible, and compliant brand presence that could scale both B2B and direct-to-practitioner retail.

STRATEGY: "TRUST THE TOUCH. SELL THE SCIENCE." :-

We repositioned SmartElegance as a science first, clinically trusted derma brand while combining aesthetic visuals, strong content education, and strict funnel design to boost leads and scale sales in a compliance sensitive industry.

CLIENT FEEDBACK :-

“In a category where trust is everything, DSCreatives helped us build a
digital identity that feels clinical and clean — without losing the luxury
touch. We’re now scaling across Ireland and the EU with complete
confidence in our funnel.”
– Dr. Amara Byrne, Director, SmartElegance Aesthetics

+500%

Monthly Website Orders

+187%

ROAS (Meta & Google Ads)

+542%

Clinic Lead Submissions

+247%

Email Signup Conversion Rate

The business achieved transformative growth across key performance metrics through strategic campaign optimization.

A year-over-year comparison revealed exceptional progress, including a 500% surge in monthly website orders (from 55 to 330+) and a 187% increase in return on ad spend (from 2.4x to 6.9x). Clinic lead submissions skyrocketed by 542% (from 19/mo to 122/mo), while email signup conversion rates improved by 247% (from 2.1% to 7.3%).

By leveraging data-driven testing and refinements, the team not only scaled order generation efficiently but also amplified organic reach, with 350% more SEO website visits and 11 top-3 keyword rankings in Ireland. The campaign’s precision also boosted B2B engagement, with a 139% increase in WhatsApp purchase rates.

These results underscore a high-return strategy that balances aggressive growth with cost-effective performance.

Through strategic optimizations, the campaign achieved outstanding results:

  • 500% surge in monthly website orders (from 55 to 330+).
  • 187% increase in ROAS (from 2.4x to 6.9x).
  • 542% growth in clinic lead submissions (from 19/mo to 122/mo).
  • 247% improvement in email signup conversion rate (from 2.1% to 7.3%).

Additional improvements included:

  • +139% WhatsApp B2B purchase rate (18% to 43%).
  • +350% SEO organic monthly visits (800 to 3,600+).

OUR STRATEGY:-

We repositioned Smart Elegance as a science-first, clinically trusted derma brand.

1. Clinical-Grade Branding & Product Imaging

We restyled their brand identity to appeal to medical professionals
without losing touch with aesthetics.

  • Designed clean, sterile product visuals on white/light grey
    backgrounds.
  • Introduced short-form explainer reels like:
  • “What is Glutathione & Who Should Use It?”
  • “How Botox Works – Clinic-Safe Guide”
  • Each visual was text-free, with overlays used in Reels only for
    educational context.

2. B2B Funnel + Product Retargeting Ads (Meta + Google)

We ran high-compliance ad funnels focused on:

  • Clinic Leads for wholesale pricing
  • Click-to-Buy campaigns for top sellers like whitening kits & lipolysis ampoules

The funnel was structured with:

  • TOFU: Education-based video ads (“Inside a Whitening Injection
    Treatment”)
  • MOFU: Best-seller carousels with prices and CTA: “In Stock – Ships
    Across Ireland/EU”
  • BOFU: Retargeting with urgency copy like “Only 12 Kits Left – Certified
    Stock”

3. WhatsApp CRM + Consultation Funnel

For practitioners unsure what to order, we built a WhatsApp consultation
flow that:

  • Recommended products based on treatment goals
  • Sent application guides for each product type
  • Followed up with “Bundle offers” and restock prompts

4. SEO + Medical Blogging Strategy

We launched a content-led SEO strategy targeted at clinic decision-makers
and skincare enthusiasts.
Top-performing blogs included:

  • We launched a content-led SEO strategy targeted at clinic decision-makers and skincare enthusiasts.
  • “Is Glutathione Legal & Effective in the EU?”
  • “What Every Clinic Should Know About Injectable Skin Boosters”
  • “Whitening Treatments That Actually Work (Clinically Backed)”

This helped SmartElegance rank on Page 1 for:

  • “Whitening Injections Ireland”
  • “Buy Botox Injections Online Europe”
  • “Best Glutathione Supplier for Clinics”
  • “Is Glutathione Legal & Effective in the EU?”
  • “What Every Clinic Should Know About Injectable Skin Boosters”
  • “Whitening Treatments That Actually Work (Clinically Backed)”
  • This helped SmartElegance rank on Page 1 for:
    “Whitening Injections Ireland”
  • “Buy Botox Injections Online Europe”
  • “Best Glutathione Supplier for Clinics”

Takeaway:-

In the injectable skincare market, credibility converts.From medical visuals to compliant content and intelligent retargeting, DSCreatives built SmartElegance Aesthetics a brand that now commands trust across clinics, spas, and retail buyers — all while scaling both leads and eCommerce.